Transform Trade: Traidcraft's Legacy Lives On
Transform Trade has been formally recognised as sole custodian of the Traidcraft name, brand and mission going forwards. The Traidcraft Foundation* has granted Transform Trade sole use of the Traidcraft brand.
Transform Trade will continue to build on Traidcraft’s pioneering vision - to support producers around the world and to advocate for a fairer trading system for everyone. Transform Trade is a registered charity, and our focus will be on using the Traidcraft brand to support producers and ethical businesses.
As in any administration process, the assets of Traidcraft plc have been sold. Whilst Transform Trade will take control of the Traidcraft brand and are expected to be given the Traidcraft website, the database of customers’ personal contact details has been sold to the highest bidder.
If you were a Traidcraft customer, you will likely hear from We Are Fair Trade Ltd (a for profit, limited company set up in 2023) shortly. They have purchased old Traidcraft stock, including last year’s Christmas cards, which they will be reselling.
Neither the Traidcraft Foundation, nor Transform Trade, has any relationship whatsoever with We Are Fair Trade Ltd.
We will be launching our own range of Christmas cards this year – and 100% of the profits will support Transform Trade’s work. These will be available directly from Transform Trade later on this Summer.
As always, our focus is on the people who matter most – the producers and artisans fighting for a fair deal. We promise that every decision we make has producers, not profit, at its heart. We won’t allow the Traidcraft brand to become associated with anything less than highest ethical standards.
We have exciting plans for the future of the Traidcraft brand and are partnering with a number of ethical businesses which sell fair trade products and go above and beyond in their relationships and support to fair trade producers.
If you’d like to read more, or if you want further information about buying products from the ethical businesses we partner with, please read our blog here. <https://transform-trade.us6.list-manage.com/track/click?u=742651e2cb92ae3a9ca13a3d9&id=2ade2198c3&e=952e550679>
* Traidcraft Foundation is the founder member of Transform Trade, and appoints the trustees of Transform Trade. It also holds the Guardian Share in Traidcraft plc, to enable it to protect the vision and mission of that organisation.