23rd June 2017

Cadbury and Cocoa Life


Sainsbury's have announced that their own label tea will no longer be Fairtrade certified <http://www.e-activist.com/ea-action/broadcast.record.message.click.do?ea.url.id=962053&ea.campaigner.email=nS0nt6O2Te8VBZDGcWae8FoujeQC7h6jibX66GqT1Vc=&ea.campaigner.id=8uTXz%2FzivVeZkArzVWMSmA==&ea_broadcast_target_id=0>

Hello All,


We have some news to share. From next month, you’ll no longer see the FAIRTRADE Mark on the front of Cadbury Dairy Milk bars, hot chocolate and Buttons.


This is because Cadbury’s parent company, Mondelēz International, have decided to roll out their own sustainable sourcing programme called Cocoa Life across all Cadbury products. This is so they can safeguard their supply chain by taking complete responsibility for the sustainability of the cocoa they buy.


The difference between Cocoa Life and the FAIRTRADE Mark


The Cocoa Life programme isn’t an independent farmer-owned system like the one behind the FAIRTRADE Mark. Instead, Mondelēz work directly with cocoa farming communities to develop action plans that tackle challenges such as climate change, improving cocoa quality and making cocoa farming a more attractive profession for young people.


Instead of the Fairtrade Minimum Price and the Fairtrade Premium, Mondelēz pays farmers the market price for their cocoa and then a loyalty payment on top to boost their incomes.


They also invest in projects that address the challenges identified by community action plans, which farmers create and deliver with Mondelēz.


Fairtrade’s involvement with Cocoa Life


Here at the Fairtrade Foundation we’ve been working with Mondelēz for many months to make sure Fairtrade farmers have been properly consulted on the Cocoa Life programme, and that they will receive at least the same value as they have under Fairtrade certification. As part of its development we have been able to make sure farmers’ views have been heard and they have told us they fully support it.


Five times as much Cadbury chocolate will be sourced on sustainable terms through Cocoa Life than was Fairtrade certified. Mondelēz have committed to continue buying the same volumes of Fairtrade certified sugar as they do now.


The Fairtrade Foundation exists to represent and protect farmers’ interests, and we see it as our responsibility to ensure that this continues to be the case. That’s why we’ve worked with Mondelēz on developing Cocoa Life and will continue to help them monitor it to ensure it truly benefits cocoa farmers and will publish an annual report on how we think that’s going. Our work with Mondelēz on their Cocoa Life programme is indicated by the Fairtrade Foundation’s name appearing on the back of packs.


Want to know more? Read our FAQs here. <http://www.e-activist.com/ea-action/broadcast.record.message.click.do?ea.url.id=962054&ea.campaigner.email=nS0nt6O2Te8VBZDGcWae8FoujeQC7h6jibX66GqT1Vc=&ea.campaigner.id=8uTXz%2FzivVeZkArzVWMSmA==&ea_broadcast_target_id=0>


Best wishes,


Jonathan Smith,


Head of Campaigns, Fairtrade Foundation




Fairtrade Foundation, 3rd Floor, Ibex House, 42-47 Minories London EC3N 1DY

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